16 Lead Generation Form Examples

To keep the business up and running, it is crucial to keep marketing and generating leads. Without lead generation, there’s no utility of marketing strategies. It fuels the growth of a business by transforming website visitors into potential customers. It sets the stage for meaningful interactions and conversions to run your business. Without implementing a proper lead generation form, you risk losing valuable opportunities in the online sphere. You must avoid common mistakes in such forms. 

In this blog, we shall discuss 30 different examples of various types of lead generation forms. Different techniques can be implemented to design attractive lead capture forms. We shall discuss them further and try to give as many examples to ease your task.

What Are Lead Generation Forms?

Lead generation tools are basically used by various business people and marketers to collect information from potential customers. It can be as simple as getting email addresses with detailed information providing their preferences. These lead forms are usually embedded on the home page, landing page, or various content pages. These forms can also be pop-up forms that get triggered with a certain action. These forms typically guide a visitor through a sales funnel.

Effective form designs are the first point of contact between a business and a potential customer. It must be strong as this can dictate their perception of your business. A form that is not well-optimized is a missed opportunity. You must keep in mind key elements like simplicity, clarity, good copy, and a strong call to action.

How to Design Effective Lead Generation Forms?

To have impactful and effective capture leads form, you must keep the following pointers in mind.

1. Clear and Concise: Your lead generation forms should not be very lengthy. It should also not have advanced language that confuses people. A strong and clear copy, along with a clear indication of what you want the visitors to do will make the form-filling process easy.
2. Strong Call-to-Action: A strong, creative, and smart call to action can be game-changing for your business. Your CTA button should compel visitors to click on it. Moreover, it should be clear and catch the user’s attention.
3. Smooth User Experience: The design of a form should enhance user experience (UX) and give them a good feel. It should be easy to navigate yet beautiful to the eyes.
4. Assuring Privacy: With forms, when you collect user data, you must comply with rules like GDPR, CCPA, and PCI. For making a truly global business, it is important to know these rules and have a form that helps you with its compliance.
5. Responsive and Mobile-friendly: It is crucial to create mobile-optimized lead capture forms. They should smoothly function on any device and give the best look and experience to the users.

Various Types of Lead Generation Form Examples

Now, we shall dive right into the world of various types of forms that can be utilized by your business to generate leads.

1. Discount for Email Sign-up

This is one of the most common lead forms that offers a special discount when a user signs up. It is known that whenever you make a new purchase or visit a business site for the first time, you are bound to see such pop-ups for discount coupons on joining their mailing list. Look at the lead form of Shark Clean. 

2. Product Recommendation Quiz

This can be an engaging type of form. Herein, you can create a form that allows customers to fill in their choices like favorite color, favorite weather, styling type, and so on. Based on this, you can give them product recommendations in their inbox after they enter their mail IDs. Based on your business, provide them with styling guides, tutorials, and recommendations, as per their need and choices.
Look at how Lenskart provides an online eye test. The visitors can get instant results along with customized frame recommendations.

3. Free Trial Signup

Multiple software and applications convert website visitors by offering a free trial. To use the free trial, a visitor needs to add their details. This technique helps get a lead for future marketing purposes. It also allows the users to experience a business offering firsthand. The best example of this is Spotify.

4. Demo Request Form

Now, not every web software and Plugin can put a live demo on their website for everyone to explore. Sometimes, they ask for a mail ID from visitors to share a demo website or demo experience with them. This also works as a win-win situation for the visitor and the business. Check the ARMember, a WordPress membership plugin’s demo form.

5. Webinar Registration

Are you an educator or a business expert? Then conduct a free webinar to attract visitors to your site. Get crucial contact details from them for the registration process. Like this, you would receive some quality leads plus create a platform for users to experience your knowledge and expertise. With great convincing power and valuable knowledge, conversions would be super quick.

6. Course Enrollment Form

If you are planning to offer online courses, then an education enrolment form would work for generating leads. Before launching a new course, you can float a form that asks for user’s preferences on the course and what they expect. Based on that, you can tweak your course offering and would already have leads to market it. Check how Peloton offers a free trial of their classes for first-hand user experience.

7. Donation Form

Various NGOs use donation forms as lead generation forms. When a visitor enters such a site and goes ahead with making some donation, their details are saved in the list. Further, they can be involved in various events, and functions, and kept updated about what is done out of donors' money regularly. Check out the Obama Foundation’s donation form.

8. Volunteer Signup Form

This is also one of the form ideas for non-profit organizations. Various teens and youths are looking for volunteering opportunities. Out of choice or to earn school credits. Now, current volunteers or interns can be future customers. Thus, such a form will keep them in the loop for the future.

9. Gamified Forms

You might have seen the form examples like spin the wheel or choose a box. Such lead forms are very attractive and have a high rate of being filled. The element of surprise and gift makes it attractive, thus increasing your leads. We loved the Spin the Wheel form features by Lavie Bags. It increases excitement to receive an offer.

10. Multi-step Forms

Some lead generation forms are separated into different parts to enhance user experience. Initially, it asks a basic Yes/No question and moves to the next step only if the answer is Yes. This considers the consent of the visitor and also creates a good impression in their mind.

11. Pop-up and Slide-in Forms

Some forms are placed in a variety of places. Instead, they pop up or slide in during the user’s session on your site. They have a defined trigger action on which they appear. They are usually non-intrusive and are related to the content that is being viewed by the user. Look at how Hubspot places a slide-in form for downloading a social media content calendar in the blog ‘Secret to Creating a Social Media Calendar.’ That’s the most important feature of a pop-up or fly-in. Being non-intrusive and relatable to what a user is exploring.

12. Exit-intent Forms

These forms trigger especially when a user is about to leave a site or change the tab. They effectively give them a hook, a limited-time candy to grab. These forms showcase the best deal that can convert a visitor to a click.

13. Service Based Form

If you are a freelancer or a designer, you can float a lead-gen form to offer your services. This would help you to display your offer, prices, and your expertise. This gives a glimpse of your services to business people. Further, you can coordinate with them and strike a deal.

14. Free Digital Download Form

Multiple forms offer a free digital download in exchange for getting an email ID. It can be an e-book, a resource guide, thorough research on something, free templates, and so on. If you have a valuable digital product, visitors would happily give their details to get the value. Further, you can keep them in the loop for future deals and offerings. This attractive form of Marie Forloe is just chic and amazing.

15. Limited Time Offer Forms

Most businesses run limited-time deals on prices and products. Highlighting that would be a huge hit. The urgency of the offer and the feeling of FOMO altogether lead to the success of this kind of lead generation form. Most businesses use Keywords like Hurry, Offer ends soon, Limited Stock only, first come first serve offer, and so on to entice visitors into clicking.

16 Referral Lead Forms

If you already have a mailing list, you can send them referral lead forms. Herein, they send a product recommendation to their friends and family and receive a discount. This helps you get a reorder from the existing customer and a new order from the referred friend.

Wrapping Up the Lead Generation Strategies for Forms

With this blog, you now have an idea of How to design effective lead-generation forms. With Form Plugins like ARForms and marketing software like MailChimp or OptinMonster, you can easily lay out an effective lead-building strategy. Make sure that you optimize forms for conversion and create GDPR-compliant forms to avoid hefty fines. Choose the type of form the above given examples and start creating your next lead generation strategy.

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