15 Insanely Effective Small Business Marketing Ideas
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Every small business owner wants to implement creative, yet cost-effective marketing strategies that can help scale up their business. Are you one of them looking for small business marketing ideas? Well, this is the place that would help you go beyond traditional marketing and help you understand the world of online marketing. It doesn’t end there. Get marketing ideas to attract customers and make them stay.
About 69% of small businesses use digital or online marketing to drive traffic and generate sales. To hop on board with this, take a pen and paper and start noting down the marketing tactics.
When you provide useful information in the form of diverse content and market it, it’s a part of content marketing. It is a strategic approach to create and deliver high-quality content across various platforms.
For instance, if you are running an apparel business, partner up with an accessory business for a blog titled ‘Steal our fall/winter looks for easy wardrobe management’
Consumers discover new brands 55% of the time through social media. Thus, you must be highly active where your audience is.
If you want to buy shoes, what would you do? Type best footwear stores near me or something like that, right? Around 76% of people visit a business within a day after a search on a smartphone. That’s why local marketing ideas for business growth are needed.
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About 69% of small businesses use digital or online marketing to drive traffic and generate sales. To hop on board with this, take a pen and paper and start noting down the marketing tactics.
Things to Consider Before Jumping into Marketing Ideas for Small Business
As a small business, there are some must-haves that you should consider before looking at the best small business marketing ideas.- Have a clear Brand Identity: What you offer, what you stand for, what is your vibe as a brand, and how you want to be perceived.
- Create a Buyer Persona: Have a clear buyer persona in your mind. Who is your ideal audience, what age group do they fall in, what do they like, where they are the most active, and how your business can solve their problem?
- Social Identity: Create a website and various social media accounts by keeping your brand identity intact. Have a logo that speaks for you. Optimize your website and social media accounts. Show images and videos of who you are and what you do.
Content Marketing
When you provide useful information in the form of diverse content and market it, it’s a part of content marketing. It is a strategic approach to create and deliver high-quality content across various platforms.
1. Emails and Newsletters
Email marketing has the potential to give you an average ROI of $42 for every $1 spent.It’s the best low-cost marketing idea for small businesses. But how do you implement it? Well, you need to utilize an opt-in form along with an email marketing tool. Place varied pop-ups on your page for customers to subscribe to your email list. Show them the value that they would receive by being on your email list. Simple!2. Detailed Blogs
For small business marketing, generating content in the form of blogs is very crucial. These blogs are the value you provide to each visitor, customer or not, for free. The informative blogs with tips, guides, and answers, would help you establish yourself as an authority in the domain. That’s the way readers know that you are knowledgeable in your domain.3. Podcasts
Podcasting is one of the up-and-coming and trending industries. Look out for independent podcasters who talk about small businesses or cater to a topic related to your offering. Approach them to be a part of their podcast. You never know if it actually works out.4. Testimonials and Reviews
In business marketing tips, having robust reviews and showcasing testimonials is crucial. Around 77% of consumers actively go through online reviews while browsing local businesses. You must show what your genuine customers say about their experience with your small business. You can float a review form among existing customers and get their consent to display their names with a review on your business pages.5. Guest Posting
Look out for leaders in your niche. Connect with them to publish a guest post on their wall. This would help you reach a wide audience that already trusts a specific page. You can even collaborate with similar small businesses, not competitors for mutual guest posting and promotions.For instance, if you are running an apparel business, partner up with an accessory business for a blog titled ‘Steal our fall/winter looks for easy wardrobe management’
Social Media Marketing
Consumers discover new brands 55% of the time through social media. Thus, you must be highly active where your audience is.
1. Run a Giveaway or Contest
Everyone loves some freebie or a shoutout. Create a social media giveaway that would attract multiple people, just for the sake of winning something. You can have specific rules like following is compulsory, sharing of email IDs is compulsory. You can also create a separate type of form based on your business. This will help you get information about a visitor and add them to your email list.2. Jump on Trending Topics
Be it TikTok, Instagram, or Snapchat, there are ongoing trends on each platform. Now, to ace the small business marketing strategy, be relevant by hopping on these trends. Understand how you can tweak the trend and make it engaging, fun, and quirky with your small business. If you need to dance, then freaking dance to sell your products or services.3. Optimize each platform accordingly
Optimization of your profiles is very important. Understand what works on each platform and how they are optimized. Create content that suits a specific platform. Leverage video content for Instagram and TikTok while opt for high-quality images and mood boards for Pinterest.4. Leverage Video Production
Social media is talking the language of videos. From short 15-30-second videos to longer-duration videos, it’s high in demand. From unboxing videos to ASMR, educational videos, styling videos, DIYs, and animations, everything works. How can you transform your product or service into a video is the answer you need.Local Business Marketing
If you want to buy shoes, what would you do? Type best footwear stores near me or something like that, right? Around 76% of people visit a business within a day after a search on a smartphone. That’s why local marketing ideas for business growth are needed.
1. Optimize your Google Business Platform
Earlier known as Google My Business (GMB), listing your business on Google Business Platform increases your local SEO. Keeping the business profile updated and listing your products or services helps you rank as a trusted local business. Its crucials are providing updated contact details, photos, Q&A platform, and social proofs.2. Business Partnerships
Engage with related local businesses and partner up with them. Herein, you can create combos of your products, have a pop-up store in an exhibition, and promote cross-selling. This will be a beneficial deal for both. If you sell home essentials, partner up with a home decor business. Together, you can mix essentials with beauty and provide shared solutions.3. Sponsor Events
There are various business expos, technical events, hackathons, TED/x events, and fests happening throughout the year. These are usually organized by business associations, universities, or business leaders. Participate in such events by being a sponsor. Understand their sponsorship tiers and the benefits you receive. This will help you be known to everyone attending that event.Out-of-the-Box Ideas for Marketing
1. Do a Vox Pop
Vox Populi commonly known as Vox Pop are a form of informal interviews. Herein, you just get on the street and ask random people about their opinions. It typically means the opinion of the majority. Herein, you can ask random people on the streets to try your product and give their comments on the spot. It will act as testimonials as well as work as an effective marketing idea.2. Free Samples or Trials
Trial memberships or free samples are very popular. Herein, you can send a free sample of a new product with every purchase and get user reviews. Further, you can also launch a pop-up for sending free samples to everyone who fills up their details. You get reviews, mentions, info to boost your email list, and multiple impressions!3. Mystery Boxes
Who wouldn’t love a surprise? Creating a mystery box subscription is going to be a hit for your business. This would push your customers to create a video of their unboxing and sharing what they received. This innovative marketing strategy for small businesses can be cost-effective and also help you push out low-running products. It can even change the product’s perception which users don’t actively buy.4. Gift Cards
Choosing a gift is the toughest decision that anyone has to make. Instead, allow them to buy a Gift Card for a specific amount. This will generate sales for you and bring in a new customer. Gift cards are one of the unique small business marketing ideas that can be leveraged especially during the festive season by theme cards and offers.5. Creating a Community
An online community of your customers and potential ones is a great idea to generate communication. Everyone can share what they purchased, how their experience has been, and how an issue is solved. This would keep driving engagement around your product and create a fan space. Even Instagram has launched its community feature for people who are genuinely interested in your offering.Wrapping Up the Innovative Small Business Marketing Strategies
These strategies can be used by both, a product-based business and a service-based business as well. Offering physical goods, or online software, doesn’t matter. There is a way to leverage each strategy for your business. Would you like to have a more nuanced understanding? Let us know in the comments and we shall guide you through the maze of marketing.You might also like:
