80+ Customer Satisfaction Survey Questions (with examples)

The customer is the king of any product or service-based business. Thus, customer satisfaction surveys play a major role in building future business strategies. Are you confused as to how to plan your customer survey? In that case, this article is perfect for you. No matter what product or service you cater to, this blog provides customer satisfaction survey questions for each!

But before discussing the various types of customer surveys, let's first understand what a customer feedback survey means and why they are important.

What are Customer Satisfaction Surveys?

As the name suggests, a client satisfaction survey or customer feedback measures how satisfied is your customer with your products or services. Beyond the feedback for the product, it is also important whether their overall experience with your brand was good or not. This helps you identify any friction in the process and make it as smooth as possible. Targeted customer survey questions help a business understand the trends in customer demands and tweak their strategies accordingly.

Various types of surveys include an online questionnaire, in-app survey questions, or post-purchase email notifications. Have you seen Amazon send you a mail for product review just after a few days of purchase? That’s their way of taking product feedback.



This right here is a customer satisfaction questionnaire with a customer satisfaction score. Also known as CSAT, this allows a business to understand the average score of their offerings. Herein, you are reminded of your purchase and prompted to let them know your thoughts.

Benefits of Taking Customer Satisfaction Index Surveys

Gathering Customer Feedback provides numerous benefits to the business. And you must make the most out of customer satisfaction surveys.

• Improved Product and Service Quality: There are always areas of improvement to better your best everyday. Some minimal errors, color defects, or delayed customer service can be solved quickly for exclusive customer experience. Thus, explore such issues that can be improved using customer satisfaction surveys.
• Enhanced Customer Loyalty and Retention: When you keep customer feedback at the center, they feel valued. This in turn boosts their loyalty. Addressing customer queries and actively solving them makes them feel heard. It reflects your concern as a business for its customers. Thus, a client survey helps in building a long-term customer relationship. 
• Identification of Unmet Needs: Customer survey answers are the best place to begin the development of your product and its features. It gives you insights into customer’s unmet needs or potential features they would expect from a similar product. By incorporating these, it is easy to have an upper hand over your competitors.
• Data Driven Decision Making: You cannot keep shooting in the dark while making business decisions. Customer satisfaction survey questions help you make data-driven decisions. Based on your customer experience survey questions, the answers can help across marketing, product development, and even customer support.
• Competitive Advantage: By focusing on customer satisfaction surveys, you can align your product as close to customer preferences as possible. This makes your offer shine out against other competitors. By improving your product and service, you differentiate yourself in the market and get a good advantage of it.

These benefits of using various types of survey questions help your business grow and improve. When you take actions based on customer insights, it amplifies customer experience.

Customer Satisfaction Survey Examples and Questions (Industry-wise)

As promised, here is a list of questions based on the industry or type of goods/services. Start taking notes for top customer satisfaction survey questions. !

Quick Consumption Products

This is for products like food consumption items, clothing items, shoes, stationery items, makeup products, etc. These products are consumed soon after the purchase and can be reviewed instantly.

1. Did the product quality meet your standards?
2. Was the product easy to find and purchase?
3. How would you rate the packaging of the product?
4. Did the product meet your expectations?
5. Was the product value for money?
6. Were you satisfied with the product’s freshness/quality upon arrival?
7. Will you buy this product again?
8. Would you recommend this product to others?
9. How satisfied are you with the available flavor/variant options?
10. Did the product fulfill its promised benefits?
11. Were you satisfied with the price point of the product?
12. What, if anything, would you change about the product?

Utility-Based Products

Home Appliance products like automatic mops, dishwashers, washing machines, beds, sofas, chairs, and other such products can be reviewed only after using them for some time period. Thus, you must send customer satisfaction surveys after 15 days or a month of purchase.

1. How reliable is the product/service on a daily basis?
2. How easy was the setup/installation process?
3. Was the customer support satisfactory?
4. Has the product/service helped you save time or money?
5. Are you satisfied with the billing and payment process?
6. How would you rate the frequency of service interruptions (if any)?
7. How convenient is it to use this product/service?
8. How clear and transparent is the pricing?
9. Is there anything you wish was done differently with this service?
10. Have you encountered any major issues, and if so, were they resolved promptly?
11. Would you recommend this utility product/service to others?

SaaS Services

You must ask for a review of SaaS products after a client has used them for some time. This way, they can give more nuanced feedback on the product. Here are the customer satisfaction survey template questions to suit your business.

1. How user-friendly is the software interface?
2. How often do you encounter technical issues with the software?
3. How responsive and helpful has customer support been?
4. Does the software meet your business or personal needs?
5. How would you rate the overall reliability of the software?
6. How satisfied are you with the available features?
7. How easy is it to find and access support or resources?
8. Does the software help you accomplish your goals efficiently?
9. Are you satisfied with the security features provided by the software?
10. Would you recommend this software to others?
11. How likely are you to renew your subscription?
12. Would you like some additional features to this product? Specify

Survey Questions for New Products

When you launch a new product, you must know how it resonates with your audience. Is it hitting the target or is it a miss?

1. What was your first impression of the product?
2. Did the product meet your expectations or it could have been better?
3. Will you continue the usage of this product?
4. Was it easy to use and set up on your own?
5. Was the overall quality of the product up to the mark?
6. How satisfied are you with the product’s appearance/design?
7. Do you feel the product provides good value for its cost?
8. What made you decide to try this product?
9. Would you recommend this product to your friends and family?
10. Was there anything you found confusing about the product?
11. What features would you like to see improved?
12. How likely are you to replace this product with an alternative?

Health & Wellness Services

Health and fitness services are highly in demand. Be it health supplements, workout programs, online courses, or sessions. You must know whether it provided a positive impact and helped them change in the right direction. Checkout these sample customer service survey questions.

1. How was your overall experience with our service?
2. How effective was the service in meeting your wellness goals?
3. How knowledgeable and helpful was the staff?
4. How satisfied are you with the service environment/facilities?
5. Was the quality of the provided equipment standard?
6. Did you notice any health improvements from using this service?
7. How likely are you to recommend this wellness service to others?
8. How convenient was scheduling and attending the service?
9. Did the service provide enough value as per its charges?
10. Did you feel your privacy and comfort were respected?
11. How would you rate the customer support provided?
12. How likely are you to continue using this service?

E-commerce and Retail

If you are running an e-commerce platform, you need to see whether your platform meets expectations using customer satisfaction surveys. Is it smooth and easy enough to browse and make a purchase or not?

1. How satisfied are you with the ease of navigation on the website?
2. Was it easy to locate the products you were searching for?
3. Did you find a variety of products in our collection to choose from?
4. Were the product descriptions accurate and helpful?
5. How likely are you to make a repurchase with our business?
6. How satisfied are you with the checkout process?
7. Was the package delivered in proper condition and on time?
8. How would you rate the customer support experience?
9. Were there any unexpected costs during checkout?
10. Was the returns or exchange process easy to use?
11. How likely are you to recommend this e-commerce site to others?

Education & Training Services

If you are active in the LMS market, get feedback on whether your course and instructors were informative.

1. How satisfied are you with the quality of the course content?
2. Did you find the learning materials clear and helpful?
3. How knowledgeable and engaging was the instructor?
4. How effective were the learning assessments or tests?
5. How easy was it to access course resources?
6. How satisfied are you with the pace of the course?
7. How valuable did you find the interactive aspects (e.g., discussions)?
8. How likely are you to take another course with this provider?
9. Do you feel the course met your learning goals?
10. Did the course resolve your queries?
11. How would you rate the course value for the price?
12. How likely are you to recommend this course?

Best Practices for Building Customer Feedback Forms

Firstly, a customer survey needs to be engaging. Getting feedback from customers is going to help you immensely in your business by utilizing customer’s valuable time. Thus, you need to be grateful for your customer’s time. Take care of the following points while designing the customer satisfaction surveys.

• Keep Questions Clear and Specific: Clear, simple, and direct language helps customers understand the questions and answer efficiently.
• Use a Mix of Question Types: Provide variety between likert scale for ratings, multiple choice, radio buttons, and checkboxes, etc. Further, use open ended questions to get detailed feedback from customers.
• Ensure a Logical Flow: For easy customer feedback surveys, ensure a smooth and natural flow of questions. This avoids any friction and supports customers in filling up the form completely.
• Limit Survey Length: The form must be short and sweet. To get the perfect and complete feedback, avoid lengthy forms. Use the most important questions and make them easy to answer by providing intuitive options or tooltips.
• Personalize Where Possible: Address the customer by their name and refer to their recent purchase to personalize your form. This will lead to higher engagement.
• Follow Up on Feedback: Once you receive feedback, display a thank you message. If the feedback is critical, send a special message notifying that you are working on it. If you do make certain changes, notify them regarding the updates.

These best practices will make your survey accessible and effective and help you collect meaningful feedback.

Wrapping Up

A customer satisfaction survey or feedback must be thought out well. Its benefits will help you transform your business offer. You just need to keep the best practices in mind. Beyond that, these industry-wise examples will sort your thinking phase. You can just steal these customer survey questions and float your feedback forms with ease.

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