7 Best Free Landing Page WordPress Themes

Are you ready to kickstart your landing page game? This is your most important page that will fire up your marketing and advertising campaigns. This is the page where your visitors ‘land’ after clicking on a link that you embed in promotions. Landing pages are bound to enhance a user’s journey through a Website. Thus, it ought to be smooth for the maximum conversions.

Being a blogger, business owner, or a digital marketing expert, crafting an eye-catchy yet functional landing page will work magic. But with so many options, you must be confused in choosing the best WordPress landing page plugins for conversion.

This post is going to solve your confusion and help you get accustomed with 7+ best wordpress landing page plugins. These plugins will aid you in multiple functionality and give you a wholesome Web experience.

What to Look for in a WordPress Landing Page Plugin

Ease of Use

An effective landing page builder is the one that you can easily understand and use. With intuitive design and drag-and-drop interface, a plugin should be comfortable to users of all skill-levels. Even without exquisite technical skills, a user should be able to use the plugin and create stunning pages.

Customization Options

The best landing page plugins provide you with customization flexibility. It should help you tailor the landing pages with a variety of templates, widgets, and adjust it as per your brand image.

Performance

A plugin that is pre-optimized for search engines and is responsive is essential. It should load quickly and look great even on mobile devices. Thus, no matter from what device your user logs in, they should get a perfect outlook.

Integration

Top landing page builders for WordPress websites are compatible with other tools and plugins. Integrating email services, creating a membership site, or adding a booking system, a good landing page seamlessly connects to it all.

Support and Updates

A dedicated customer support and regular updates are crucial for ensuring functionality and security of landing pages. A consistent update schedule keeps the bugs away and helps you be up-to-date with newer tech improvements.

Easy to Use Landing Page Plugins for WordPress

1. Elementor

With 16 million plus Websites built with Elementor, this WordPress page builder allows extensive customization for your Website. With professional features and 100+ widgets, this is one of the leading page builders. The design is responsive, provides templates, is dynamic, and has an AI assistant Co-pilot to enhance your landing page building process.
Pros and Cons:

• Pros: A minimalist interface, easily understandable, and customizable. It also provides a free version.
• Cons: Too many elements can make it slow and the premium features are locked behind a paywall.

2. Beaver Builder

An extensive Website Builder with over 1 million websites created on the platform, beaver builder offers optimised themes and a wide range of tools. Multiple templates, e-commerce integration, and a responsive design makes it one of the best landing page plugins.
Pros and Cons:

• Pros: White Labelling, Keyboard Shortcuts, WordPress Widgets, Icon Library, Pre-built Website Templates, SEO Friendly, and Extensive Support. Flexible for agencies, integrates with many tools.
• Cons: A few advanced features require coding knowledge and higher on the price front.

3. ARForms

ARForms stands out with wizard-style, multi-step, and advanced forms. It is mobile-friendly and comes with many powerful features and over 50 fully designed free form samples. Create multiple landing page forms with conditional formatting and sell products as well.
Pros and Cons:

• Pros: GDPR compliant, in-built analytics, invisible spam protection with free reCaptcha.
• Cons: Limited third-party integrations, some advanced features may require technical knowledge.

4. OptimizePress

If you’re heavily confused regarding how to create landing pages with WordPress plugins that can aid in marketing, OptimizePress is your answer. The plugin provides built-in marketing tools. The plugin also provides a facility to create a subscription model of recurring payments on your site.
Pros and Cons:

• Pros: Lead and Sales Funnel, Sell Digital Products and Services, and Create Membership Sites
• Cons: Limited Design Flexibility in lower-tier plans and no free plans or free trial option

5. Spectra

Spectra is an exclusive page builder that works with the in-built WordPress Default Editor. It is superfast and 100% beginner friendly.
Pros and Cons:

• Pros: Multiple pre-built Websites ready to click and install, No Plugin Bloat, GDPR Compliant, provides a free plan and affordable pro plans
• Cons: No dynamic web page and animation support in free plan and limitation to dynamic content as well

6. Leadpages

Leadpages provides 5x more conversions than the industry standard and helps in creating high-performing landing pages. The experts also support creating a marketing campaign for you. It is built specifically for generation of leads.
Pros and Cons:

• Pros: Create landing pages, deliver lead magnets, track analytics, manage leads, and sell the products and services, all from one place
• Cons: No free plan and limited customization in lower priced plans

7. InstaPage

InstaPage is dedicated to creating landing pages with ease. It provides features to highly personalise unique audience experiences and also helps you to use the AdMap feature to understand a user journey.
Pros and Cons:

• Pros: Impeccable Page Speed, in-app A/B testing for checking audience experiences, pair visitor intent to a relevant landing page experience dynamically.
• Cons: No free plan, only a 14-day free trial or demo option

Comparison Table

These landing page builders are one of the best plugins, no matter the cons. However, the pricing factor plays a major role in decision making. Thus, in comparison of WordPress landing page plugins, keeping price as a factor is important. Let us look at that.

Plugin	Price
Elementor	$59 to $399 Yearly
Beaver Builder	$99 to $546Yearly
ARForms	$39 for lifetime support and $34 for an Add-on Bundle
OptimizePress	$129 to $499 Yearly
Spectra	$199 to $599 for Lifetime Support
Leadpages	$37 to $697 with Monthly and Yearly Plans
Instapage	$99 to $199 per month with 14-day free trial and a Custom Plan option

The differences in the plugin rates are not that stark except ARForms. You can use this Plugin with the WordPress Default Page Builder and create exquisite landing pages with the help of advanced forms.

How to Choose the Right Landing Page Builder for Your Needs

Business Goals

Identify your main goal for landing pages. If your goal is getting a crazy amount of leads, opt for Leadpages or Thrive Architect for their specific marketing tools and elements.

Budget

Talk internally in your organisation for a specific budget allocation. Understand whether you need a free plugin or can opt for a premium version. You can get basic features in free versions of Elementor and even ARForms. The goals must be aligned based on budget constraints.

Technical Skill Level

Choose a Plugin that you can easily understand and implement. It should align with your expertise level. You might not need a plethora of customization options, thus, you can opt for simpler tools with limited features to suit your requirements.

Conclusion

Assessing your needs, budget, and technical skill level is crucial while choosing a WordPress page builder. There might be some or the other cons to a Plugin, however, you must look at the bigger picture. Is it providing you with 24X7 support, providing enough documentation to go about the plugin, and enough templates for a beginner’s ease? If yes, then that’s the best plugin for you.
A balanced mix of utility, customization options, and advanced features is a winning deal which is provided by ARForms. Are you all set to create stunning landing pages with minimal effort? Try a free version of a Plugin or get a demo of ARForms today to boost up your decision making process. Your perfect landing page for conversion is just a few clicks away.

FAQs

1) What is the difference between landing page themes and landing page plugins?

Landing page themes are focused on the design and visual appeal of a landing page. The plugins help in providing functionality to a landing page and website with multiple features.

2) What is a landing page exactly?

A web page where your visitors ‘land’ after clicking on a marketing communication link is your landing page. It is crafted with an objective to drive a specific action like joining a newsletter, downloading a free digital product, and so on.

3) Can I use multiple landing page plugins on my Website?

It can be tempting to use multiple plugins for a vast feature library, however, it is not recommended. It would stuff up your Website and reduce its loading speed which is not favourable.

4) How can I ensure my landing page is mobile-friendly?

Before launching your page, test it on multiple screen sizes. Getting a preview beforehand would help you in pinpointing any errors that may occur and ask for support from the provider.